Digital self-image — What stands in the way of digital transformation?

We commissioned Sifo and Mantap to conduct a nationally representative survey of managers’ and employees’ perceptions of digitalisation. The report covers Swedish companies in the manufacturing, retail and food industries.  

Some of the key insights from the report:

“The considerable differences between managers and employees indicate that managers are unable to effectively communicate the strategy to others in the organisation. Many companies see digitalisation as an IT project instead of a change project, which makes the transformation difficult to implement.”

Tobias Andersson, VP of Customer Development and Senior Advisor, Strategy & Change 

Download the report here

 

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Tobias-Andersson
Tobias Andersson Vice President of Customer Development and Senior Advisor Strategy & Change
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